Third Wave Coffee Roasters has extended itself beyond its coffee shops to a brand that thrives in its community, and constantly share their story with everyone associated with it. As a business that supports local produce, they wanted to document their partner coffee farms across Karnataka and Tamil Nadu. Third Wave believes that the coffee bean is a complex character, a cultural phenomenon, a fascinating find. They spend a considerable amount of time, interacting closely with farmers to understand the coffee they produce. These farmers share a beautiful symbiotic relationship with nature, and sustainability is not just another word, rather, a way of life in these coffee farms. 

These images have been a part of the brand's core identity, and have been translated into print collaterals and wall art in their coffee shops across India.