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NOORA HEALTH

It takes a family.

I was commissioned by Noora Health to document the organisation's training programmes in hospitals around India. They help patients' families take care of the patient in hospital and at home by raising healthcare awareness and training them. This is done by educating them about important medical scenarios, which is localised and culturally relevant to them.

Along with documenting the programme and patient stories, I designed the visual & photography guidelines for the organisation to help them build a visual language that reflected the value of the organisation - compassion. It involves a detailed structure on the creation of images and application of photography across all channels - website, social media, blogs, etc. The guideline also covers ethics and moral code while shooting people for a social cause. This is to ensure that everybody involved in the process has a uniform approach while documenting the hospitals, initiatives, caregivers and patients in the most truthful way.

FOLLOW MY ADVENTURES ON INSTAGRAM @RAKSHITAMITTAL

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Images and content may not be used without written permission. All rights reserved.

Documentary photographer, visual strategy, photography

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Rakshita Mittal

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